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The American Society of Travel Advisors (ASTA), the world's leading association of travel professionals, is the global advocate for travel agencies, the travel industry and the traveling public. We champion ethical and traveler-friendly practices and policies at every level of government and throughout the travel and hospitality industry. Our members are all bound by a shared code of ethics.

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OUR EXCLUSIVE

TRAINING AND EDUCATION

ASTA's specialized courses range from legal issues and marketing to artificial intelligence. There’s also a wide array of travel advisor fam trips, training and certifications with significant ASTA member discounts on all programs.  

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PLAN YOUR TRIP

USING A TRAVEL ADVISOR

Planning a trip today can be complicated and time confusing. Travel advisors are here to help. If you’re ready to pack your bags and you know where you want to go, submit our form to connect directly with a travel advisor.

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BECOME

A TRAVEL ADVISOR

Are you looking for a career with high growth potential? The pandemic has made consumers increasingly appreciative and aware of the benefits of working with a travel advisor so their services are more in demand than ever.

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Featured News

From travel tips and trends to hands-on advice from ASTA members and media coverage of the industry, here are some of our favorite stories.

  • Travel Scams are on the Rise – Industry Trade Group Develops Solution

    VeriVacation.com Connects Travelers with Verified Travel Advisors.

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  • The ASTA River Cruise Expo Returns to Amsterdam in 2026

    Registration is now open for members of the American Society of Travel Advisors.

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  • The American Society of Travel Advisors Welcomes Record Attendance at the 2025 River Cruise Expo in Vienna

    The event brings together over 1,600 travel advisors and seventeen river cruise ships along the Danube for a one-of-a-kind industry experience.

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  • Sponsored Editorial - Demystifying Group Travel: Turning Challenges into Opportunities

    Booking group travel doesn't have to be complicated. Globus family of brands breaks down some common challenges and actionable ways to solve them.

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  • ASTA Announces Key Promotions and New Hire to Strengthen Leadership Team

    The personnel moves include wide sweeping changes to business development, membership, marketing and communications, finance, IT and more.

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  • Announcing "Travel You Can Trust: An ASTA Podcast"

    We are proud to launch our new podcast designed to inform and connect travel advisors, travel professionals, and the traveling public with trusted insights from leading experts in the travel industry.

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  • ASTA Launches ASTA Corporate: A New Era for Corporate Travel Agencies

    This milestone marks a significant evolution in ASTA's commitment to the corporate travel community.

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  • Sponsored Editorial - Sandals Resorts Unveils What’s New for Advisors in 2025

    Sandals Resorts and Beaches Resorts are immersing travel advisors into the brands’ refreshed Caribbean-forward vision, strategy and innovative offerings.

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  • Travel Advisor Trade Group Weighs In on Air Travel Competition in Response to the DOJ and DOT Inquiry

    Selling 735,000 air tickets daily, travel advisors have witnessed first-hand the effects of airline consolidation throughout the history of commercial aviation.

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  • Selling Sustainable Travel

    Tourism Cares fosters authentic community-led experiences and makes them accessible via travel advisors.

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  • Cruise Matchmaking: How to Score The Perfect Pairing

    Insight from cruise savvy travel advisors on how to determine what your client wants and how to find the cruise ship that's the best match.

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  • ASTA’s Mentoring Program Wins 2024 Magellan Gold Award

    This achievement celebrates ASTA’s unwavering commitment to nurturing the next generation of travel advisors and leaders by fostering growth, learning, and community.

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Attend one of our

UPCOMING EVENTS

ASTA events bring together the best minds in the industry. It is where Travel Agency Professionals, convene for inspiration, education, and entertainment. Browse through the series of upcoming events below and register now to start expanding your knowledge.

  • 20-22May
    Travel Advisor Conference 2025

    The only industry event focused on the skills and insights you need to grow your travel business.

    Register Now
  • 23-27August
    Caribbean Showcase 2025

    Experience all things Caribbean with ASTA at Sandals South Coast.

    Register Now
  • 17-20September
    Travel Masters 2025

    This invitation-only event with supplier executives and agency owners will be held in Ireland.

    Register Now
  • 06-08October
    Legislative Day 2025

    Join us on Capitol Hill for the most important advocacy event of the year

    Register Now
  • 03-04November
    Premium Business Summit 2025

    ASTA Premium Members gather to discuss the most important issues facing the industry.

    Register Now
  • 11-15March
    River Cruise Expo 2026

    Join us in Amsterdam to experience 10+ river cruise ships from the world's leading river cruise lines.

    Register Now
View all events
Our Supportive

Proud Partners

We are grateful to our most supportive partners, ASTA Proud Partners. Recognizing how important travel advisors are to their success, these companies invest their time and resources to support ASTA’s mission and ensure a healthy and robust travel agency distribution channel.

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American Society of Travel Advisors

123 N Pitt St, Ste 400, Alexandria, VA 22314 U.S.A.
800.ASK.ASTA

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