In an article appearing in today's Wall Street Journal about travel websites' push into activity spending, ASTA projects confidence in its members because they offer customized itineraries and concierge-style services for clients. In the piece, Erika Richter, ASTA's Communications Directors, says "There is a market that we serve that will always come back to travel advisors for the level of customer service that only a human being can offer." Take a look at the link below (warning - subscription required)!
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