Travel agents Take the Stress Out of Vacation Planning, Study FindsPress Releases - News - ASTA

Contact: Jennifer Michels
Pr@asta.org

Travel agents Take the Stress Out of Vacation Planning, Study Finds

Alexandria, VA, April 22, 2015 – Most leisure travelers who use a professional travel agent to plan their trip do so because it takes the stress out of traveling, according to a new consumer study commissioned by the American Society of Travel Advisors (ASTA).

In the 2015 Traveler Decision Making study, conducted by Lodestar agenty Partners for ASTA and sponsored by Carnival Cruise Lines, 72 percent of travel agent customers said they use a travel adviser because it just makes things easier.  And, they plan to do it again.

“This study confirms what we found in another independent study we commissioned last year—when you use a travel agent, you have a better experience,” said ASTA President and CEO Zane Kerby. “We know from the U.S. Travel Association that 429 million vacation days go unused by Americans every year. That means that when it comes to using those hard-earned days off, no one has time for a vacation do-over. Using a professional travel agent is critical to taking the risk out of travel planning,” Kerby said.

Of the 3,000 U.S. travelers who took the survey:

•    92% who used a travel agent expect to use one again.
•    72% said agents make travel planning easy.
•    69% said if something goes wrong, an agent is there to take care of it, and them.
•    68% said agents are great for booking special trips.
•    61% said agents have the knowledge to plan a better vacation.
•    59% said agents still have access to better deals than they can find themselves.

A U.S. traveler is defined here as a consumer who took at least one leisure trip in the past 12 months with an overnight stay in a commercial property.

The study found the typical travel agent customer is younger, more affluent, a racial minority, male, travels frequently and most often travels alone. Among the younger generation—millennials— 41% used a travel agent in the past 12 months.

ASTA members may participate in a May 14 webinar on how to use the results to create better messaging, and a June 23 webinar on understanding U.S. travelers. ASTA’s Premium Members will receive the full report. The full report also can be purchased in the ASTA store.

ABOUT ASTA
Rebranded in 2018 as the American Society of Travel Advisors, ASTA is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally-based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. For more information about the Society, visit ASTA.org. Consumers can connect with an ASTA travel advisor at TravelSense.org.

SHAREPRINT

Related Resources:

Status of Australian Tour Operator Excite Holidays Uncertain

Utah Tax Reform Proposal Passes with No Tax on Travel Advisors

American Society of Travel Advisors Rolls Out Health Insurance for Members Association Plan Will Allow Small Businesses and Individuals to Save on Insurance Premiums

Ensemble Travel Group Travel Leaders Virtuoso Carey Norwegian UATP Allianz
American Airlines
Amadeus
Amawatrerways
Crystal
Alamo_Enterprise_National
Hilton
Marriot
Royal Caribbean International
Scenic Cruises
Signature
AIG Celebrity Cruises Carnival logo Hertz Apple Leisure Group ARC Avis Budjet Greater FortLauderdale Hurtington Sandals SilverSea Tramada The Travel Corporation Travelport Travel Insured Travelsavers Princess Cruises Visit Anchorage
https://www.worldcampus.psu.edu/degrees-and-certificates/penn-state-online-recreation-park-and-tourism-management-bachelor-of-science-degree/overview?utm_source=asta&utm_medium=banner&utm_campaign=RPTM+19-20&utm_content=300x250&cid=BNNR36656

ASTA Headquarters

American Society of Travel Advisors
675 N Washington St, Ste 490
Alexandria, VA 22314 U.S.A.