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Education

While every effort has been made to ensure the accuracy of the information contained in ASTA White Papers as of the date of their publication, please be advised that some content contained therein may be outdated or otherwise inaccurate at the present time. Accordingly, ASTA makes no representation regarding the timeliness of all of the information accessible here. Members having questions regarding the current state of a White Paper topic may wish to contact ASTA to obtain the most up-to-date information.

Step-by-Step Advertising Reference Guide — April 5, 2019
As you plan your campaign, here is a simple checklist to help you every step of the way.

Become an advisor — September 10, 2018

Video Library — May 17, 2016

Your Website is NOT About You — May 11, 2011
In this video, designer, writer, and web strategist Barry Harrison looks at what happens after potential customers arrive at your website.

Best Western - the World's Largest Hotel Chain — April 27, 2011
Best Western has launched a new marketing strategy as part of the brand's long-term commitment to enhance its image, ensure brand relevance and drive superior revenue to its hotels.

CCRA – how to book hotels wisely AND make more money worldwide! — March 31, 2011
How to book hotels through CCRA

Build a Better M.I.C.E. trap! — March 14, 2011
Decision-makers are acknowledging that it’s the old-fashioned, face-to-face meetings that establish the strongest relationships. Information on how to tap into the M.I.C.E. marketplace.

How to Promote and Sell Cruises — March 1, 2011
Analyze the marketplace and you will agree there is profit to be made in selling cruises. But it is not that simple.

Should you be in the medical travel business? — February 24, 2011
Medical travel, leaving home for care, is a growing industry and anticipated to be a multibillion dollar industry. Unlike other specialty travel products, however, there are significant issues with providing medical travel services to patients whether inbound, outbound or domestic.

Fairmont, Raffles and Swissôtel Hotels & Resorts — February 11, 2011
Information about the three distinct brands, products, programs and services to ensure you're getting the right fit for your client.

Webinar - Your Relationship with Suppliers — February 7, 2011
One of the most critical areas of the business side of selling travel is your relationship with suppliers.

Webinar - Paris – An Afrocentric Perspective — January 24, 2011
Information to better equip you to sell Paris as a black heritage destination.

Power of Data: Using ASTA’s Research Resources to Meet Your Needs — December 16, 2010
This video talks about data available on ASTA’s website that you can use today for marketing, agency information, and business planning.

Connecting with the Travel Industry — October 26, 2010
Did you know that one of the best ways to grow in your career development is to be involved your professional trade association?

Increasing Your Business. Discover Why Puerto Rico Does it Better! — October 26, 2010
Review the impressive contrast of activities and diversity of experiences that Puerto Rico has to offer. You will get a taste of all the materials available to better sell Puerto Rico to your clients. This will be a new step in developing your knowledge to sell this exciting destination for profit!

Making a Living in the Travel Industry — October 15, 2010
There are lots of business models to choose from, and some are more profitable than others. Which specialties, clients, and business segments provide the best profit potential for you?

How to get business from ASTA.org — August 30, 2010
Did you know that ASTA.org has more than 100 tools to help you boost your business and make a profit? You have access to unlimited FREE consumer leads, etc.

PR Pitfalls: How to keep your foot out of your mouth — August 2, 2010
Video of the most common mistakes companies can make when trying to get their message out to others.

Hardware, Cloud Computing, and Apps...Oh My! — July 16, 2010
Technology is constantly changing - and if you're not up on current trends, you're behind the curve. A hour video to learn a little more about technology and how agents are using it.

Fraud Prevention Strategies: Protecting Your Business — June 24, 2010
Fraudulent activities show no signs of slowing. Fraudsters continue to approach agents with new and creative situations that will test your firm’s vulnerability.

ASTA's Regulatory Compliance Course — February 16, 2010

Anguilla the Unparalleled Alternative — October 12, 2009
Tucked away in the Northern Caribbean, this 48 square miles of magic, history, beauty and bliss is an alternative to the traditional Caribbean destinations.

Webinar - ASTA Government Affairs Activities — June 16, 2009
Join us, as Paul Ruden, Senior Vice President of Legal & Industry Affairs, covers the range of activities that have been taking place in your association during 2008 and preview what is coming ahead.

What Every Businessperson Should Know About BRANDING — May 22, 2009
Managing a travel agency is not always easy, but there are external resources, this video addresses how SCORE, a nonprofit organization offering free business assistance to small business, that can help you along the way.

Webinar - Changing Your Future By Upgrading Your Business Model? — May 22, 2009
Agencies need to develop and implement a progressive fees strategy. This presentation will address critical issues related to upgrading your business model to successfully use fees.

Webinar - Money, Money, Money and More. — May 22, 2009
Managing a travel agency is not always easy, but there are external resources, this video addresses how SCORE, a nonprofit organization offering free business assistance to small business, that can help you along the way.

Web Marketing Toolbox: 10 Ways to Turn Your Web Site into a Consumer Magnet — December 18, 2008
You don’t have to be a technology pro to comprehend search engines. You probably realize that they can help or even hurt your chances of being found in popular search sites. You can put the marketing power back in your own hands by gaining a basic understanding of how search engines are designed to read and rank your Web site. In this essential Web marketing guide, learn the simplest ways you can boost your Web site and become a magnet for new business.


While every effort has been made to ensure the accuracy of the information contained in ASTA White Papers as of the date of their publication, please be advised that some content contained therein may be outdated or otherwise inaccurate at the present time. Accordingly, ASTA makes no representation regarding the timeliness of all of the information accessible here. Members having questions regarding the current state of a White Paper topic may wish to contact ASTA to obtain the most up-to-date information.

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