Consumer Awareness

ASTA’s public relations and marketing team is always looking for ways to actively demonstrate the benefits of working with a travel advisor to consumers. In addition to constant proactive outreach and responsiveness to the media, ASTA organizes a National Travel Advisor Day media blitz every year and creates initiatives such as the successful “Not All Heroes Wear Capes” campaign, that highlighted the extraordinary work that travel advisors did to help their clients through the roadblocks and snares of COVID-19 travel.

A Sampling of Our

MEDIA PLACEMENTS

Here’s a small sampling of the media outlets that ASTA’s public relations team has provided with information to educate travelers about all the advantages of using a travel advisor and to showcase their professionalism and expertise.

Featured News

From travel tips and trends to hands-on advice from ASTA members and media coverage of the industry, here are some of our favorite stories.

Federal Court Strikes Down Department of Labor’s Final Rule on Overtime

Court Ruling Provides Relief to Travel Businesses, Reverting Overtime Thresholds to 2019 Levels

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Michele Saegesser, Viking River Cruise Executive, Wins the 2024 President’s Award from the American Society of Travel Advisors

The award recognizes outstanding leadership, dedication, and exceptional contributions to the travel advisor community.

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The Travel Advisor Industry’s Most Influential Strategize Plans for the New Administration, Air Travel Competition

An urgent gathering of the nation’s largest travel management companies discussed the impact of the election and outlined priorities for the joint DOJ and DOT Request for Information (RFI) regarding airline competition before year’s end.

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Sponsored Editorial - Sandals® Resorts: Open A World of Good

Make a difference on your next vacation to a Sandals Resort by participating in a Sandals Foundation Island Impact Tour.

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Why Do I Have to Keep Explaining This?

15 Things Travel Advisors Wish Their Clients Knew

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ASTA Launches Inaugural River Cruise Week 2024

Seven leading cruise lines share exclusive insights, itineraries, and expert Q&A sessions in this first of its kind virtual event from November 18-22, 2024

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The American Society of Travel Advisors Statement on Turkish Airlines’ Distribution Strategy

The trade organization has significant concern over the absence of any mention of Sabre, the largest global distribution system (GDS) in the United States.

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ASTA’s Mentoring Program Wins 2024 Magellan Gold Award

This achievement celebrates ASTA’s unwavering commitment to nurturing the next generation of travel advisors and leaders by fostering growth, learning, and community.

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The American Society of Travel Advisors Unveils Exclusive 2025 Event Lineup

Early registration encouraged as sellouts are expected

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Travel Advisors Embrace A.I.
No, the robots aren't taking your job. But they can make you better at it.

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TRAVEL ADVISORS ARE FRONT AND CENTER IN OUR MARKETING INITIATIVES

To ensure that the colossal efforts of travel advisors during the pandemic did not go unsung, the “Not All Heroes Wear Capes”/#TravelHero public relations/marketing campaign promoted actual stories of advisors’ heroic rescues via a social media campaign and outreach to the press. The videos below are only few of many campaigns to keep travel advisors in front of the traveling public.

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Travel Advisors are HEROS

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Telling your story everyday

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You should be using a travel advisor

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Vacations make the best memories

Our Supportive

Proud Partners

We are grateful to our most supportive partners, ASTA Proud Partners. Recognizing how important travel advisors are to their success, these companies invest their time and resources to support ASTA’s mission and ensure a healthy and robust travel agency distribution channel.