Consumer Awareness

ASTA’s public relations and marketing team is always looking for ways to actively demonstrate the benefits of working with a travel advisor to consumers. In addition to constant proactive outreach and responsiveness to the media, ASTA organizes a National Travel Advisor Day media blitz every year and creates initiatives such as the successful “Not All Heroes Wear Capes” campaign, that highlighted the extraordinary work that travel advisors did to help their clients through the roadblocks and snares of COVID-19 travel.

A Sampling of Our

MEDIA PLACEMENTS

Here’s a small sampling of the media outlets that ASTA’s public relations team has provided with information to educate travelers about all the advantages of using a travel advisor and to showcase their professionalism and expertise.

Featured News

From travel tips and trends to hands-on advice from ASTA members and media coverage of the industry, here are some of our favorite stories.

Sponsored Editorial - 10 Unique Ways Nexion Travel Group Works for You

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Discover The Paradise of Kā’anapali Beach Resort

Historically a playground for Hawaiian royalty, Kā’anapali Beach Resort stands as a beacon of tropical luxury and natural beauty.

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Sponsored Editorial - Enhanced Globus Tools and Training Empowers Advisors

A brand refresh highlights new immersive programs and advisor support that caters to a wide variety of consumer interests, budgets, and demographics, explains Camille Olivere, Chief Sales Officer.

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Sponsored Editorial - NCL Connect: An Easy New Way to Build Your Business

John Chernesky shares the how and why of NCL’s powerful new marketing tool—and offers some special tips!

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Travel Advisor Tech Startup Tern Wins Entrepreneur of the Year Competition and $10,000 Prize

Three finalists competed at the Travel Advisor Conference May 29-31 in Dallas, TX, where audience members voted for the award winner.

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Travel Advisor Conference Concludes with the Society’s Most Prestigious Awards and Record-Breaking Funds Raised for Advocacy Efforts

Suppliers and members contributed $500,000 at the annual Advocacy Dinner, where Matthew Upchurch and Vanessa McGovern took home the top honors.

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ASTA Appreciates American Airlines Recognizing the Value of the Travel Agency Distribution Channel, Supports Robert Isom’s Rollback of NDC and AAdvantage

Zane Kerby, President and CEO of the American Society of Travel Advisors (ASTA), issues the following statement in response to the recent news that American Airlines will adjust course on AAdvantage and NDC implementation

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TRAVEL ADVISORS ARE FRONT AND CENTER IN OUR MARKETING INITIATIVES

To ensure that the colossal efforts of travel advisors during the pandemic did not go unsung, the “Not All Heroes Wear Capes”/#TravelHero public relations/marketing campaign promoted actual stories of advisors’ heroic rescues via a social media campaign and outreach to the press. The videos below are only few of many campaigns to keep travel advisors in front of the traveling public.

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Travel Advisors are HEROS

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Telling your story everyday

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You should be using a travel advisor

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Vacations make the best memories

Our Supportive

Proud Partners

We are grateful to our most supportive partners, ASTA Proud Partners. Recognizing how important travel advisors are to their success, these companies invest their time and resources to support ASTA’s mission and ensure a healthy and robust travel agency distribution channel.