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Our Advocacy Promotes

Consumer Awareness

When you watch a television news spot or see an article in a newspaper, magazine or website about the benefits of working with a travel advisor or featuring an ASTA member or spokesperson presenting travel tips or trends, it’s likely that ASTA’s public relations team was behind it.

ASTA’s public relations and marketing team is always looking for ways to actively demonstrate the benefits of working with a travel advisor to consumers. In addition to constant proactive outreach and responsiveness to the media, ASTA organizes a National Travel Advisor Day media blitz every year and creates initiatives such as the successful “Not All Heroes Wear Capes” campaign, that highlighted the extraordinary work that travel advisors did to help their clients through the roadblocks and snares of COVID-19 travel.

A sampling of

our media placements

Here’s a glimpse of the media outlets ASTA’s public relations team has engaged to inform travelers about the many benefits of working with a travel advisor and to highlight their professionalism and expertise.

list of logos

 

Featured News

From travel tips and trends to hands-on advice from ASTA members and media coverage of the industry, here are some of our favorite stories.

  • The American Society of Travel Advisors Introduces VeriVacation: A New Consumer Lead Generator Exclusively for Verified Travel Advisors

    The new consumer tool will accompany a broad consumer awareness campaign, promoting trusted guidance by elevating ASTA Verified Travel Advisors.

    Read Article

  • Selling Sustainable Travel

    Tourism Cares fosters authentic community-led experiences and makes them accessible via travel advisors.

    Read Article

  • Sponsored Content : A holiday message from Gary C. Sadler, Executive Vice President of Sales & Industry Relations for Unique Vacations Inc.

    Read Letter

  • The American Society of Travel Advisors (ASTA) Urges Revisions to the Terms of Disney’s 2025 Travel Agency Designation Agreement

    New insurance coverage requirements fail to consider an agency’s size, sales volume, or other individualized factors.

    Read Article

  • Cruise Matchmaking: How to Score The Perfect Pairing

    Insight from cruise savvy travel advisors on how to determine what your client wants and how to find the cruise ship that's the best match.

    Read Article

  • Louisiana Travel Advisors’ Voice is Heard: No New Sales Tax on Services

    This decision marks a major win for Louisiana’s travel advisors who expressed deep concerns about the impact such a tax could have had on their businesses.

    Read Article

  • Federal Court Strikes Down Department of Labor’s Final Rule on Overtime

    Court Ruling Provides Relief to Travel Businesses, Reverting Overtime Thresholds to 2019 Levels

    Read Article

  • The Travel Advisor Industry’s Most Influential Strategize Plans for the New Administration, Air Travel Competition

    An urgent gathering of the nation’s largest travel management companies discussed the impact of the election and outlined priorities for the joint DOJ and DOT Request for Information (RFI) regarding airline competition before year’s end.

    Read Article

  • Sponsored Editorial - Sandals® Resorts: Open A World of Good

    Make a difference on your next vacation to a Sandals Resort by participating in a Sandals Foundation Island Impact Tour.

    Read Article

  • Why Do I Have to Keep Explaining This?

    15 Things Travel Advisors Wish Their Clients Knew

    Read Article

  • ASTA’s Mentoring Program Wins 2024 Magellan Gold Award

    This achievement celebrates ASTA’s unwavering commitment to nurturing the next generation of travel advisors and leaders by fostering growth, learning, and community.

    Read Article


TRAVEL ADVISORS ARE FRONT AND CENTER IN OUR MARKETING INITIATIVES

To ensure that the colossal efforts of travel advisors during the pandemic did not go unsung,  the “Not All Heroes Wear Capes”/#TravelHero public relations/marketing campaign promoted actual stories of advisors’ heroic rescues via a social media campaign and outreach to the press. The videos below are only few of many campaigns to keep travel advisors in front of the traveling public. 

PLAY VIDEO

Travel Advisors are HEROS

PLAY VIDEO

Telling your story everyday

PLAY VIDEO

You should be using a travel advisor

PLAY VIDEO

Vacations make the best memories

Our Supportive

Proud Partners

We are grateful to our most supportive partners, ASTA Proud Partners. Recognizing how important travel advisors are to their success, these companies invest their time and resources to support ASTA’s mission and ensure a healthy and robust travel agency distribution channel.

Become a Partner View All Partners
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