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The American Society of Travel Advisors (ASTA), the world's leading association of travel professionals, is the global advocate for travel agencies, the travel industry and the traveling public. We champion ethical and traveler-friendly practices and policies at every level of government and throughout the travel and hospitality industry. Our members are all bound by a shared code of ethics.

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OUR EXCLUSIVE

TRAINING AND EDUCATION

ASTA's specialized courses range from legal issues and marketing to artificial intelligence. There’s also a wide array of travel advisor fam trips, training and certifications with significant ASTA member discounts on all programs.  

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PLAN YOUR TRIP

USING A TRAVEL ADVISOR

Planning a trip today can be complicated and time confusing. Travel advisors are here to help. If you’re ready to pack your bags and you know where you want to go, submit our form to connect directly with a travel advisor.

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BECOME

A TRAVEL ADVISOR

Are you looking for a career with high growth potential? The pandemic has made consumers increasingly appreciative and aware of the benefits of working with a travel advisor so their services are more in demand than ever.

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Featured News

From travel tips and trends to hands-on advice from ASTA members and media coverage of the industry, here are some of our favorite stories.

  • More than 300 Travel Professionals and Industry Leaders Join the American Society of Travel Advisors (ASTA) for an Immersive Educational Experience at Sandals Royal Curaçao

    Read Article

  • The American Society of Travel Advisors and Ka'anapali, Hawaii Host Third Annual Travel Masters Event at Kapalua

    The invitation-only leadership golf tournament focused on networking and strengthening relationships between supplier and agency executives.

    Read Article

  • Travel Advisors Send Nebraska Legislators a Strong Message: No New Sales Tax on Services

    Read Article

  • Harnessing the Enneagram in Storytelling- A Guide for Travel Advisors

    By Erik Dominguez

    Read Article

  • Unlocking the power of storytelling for travel advisors

    By Erik Dominguez

    Read Article

  • Risky questions

    By Geri Bain

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  • What’s In And Out For Gen Z Travelers

    Read Article

  • IATAN Adds ASTA's Verified Travel Advisor Certification To Their Accreditation Program

    Travel advisors can now use their VTA designation as recommendation for IATAN Accreditation.

    Read Article

  • What It Takes to Plan A Journey of a Lifetime

    Read Article

  • Discover The Paradise of Kā’anapali Beach Resort

    Historically a playground for Hawaiian royalty, Kā’anapali Beach Resort stands as a beacon of tropical luxury and natural beauty.

    Read Article
Attend one of our

UPCOMING EVENTS

ASTA events bring together the best minds in the industry. It is where Travel Agency Professionals, convene for inspiration, education, and entertainment. Browse through the series of upcoming events below and register now to start expanding your knowledge.

  • 16-18September
    Legislative Day 2024

    Join us on Capitol Hill for the most important advocacy event of the year

    Register Now
  • 16-20October
    Premium Business Summit 2024

    Experience this exclusive event for ASTA Premium Members on the Virgin Voyages Valiant Lady.

    Register Now
  • 12-16March
    River Cruise Expo 2025

    Join us in Vienna to experience more than a dozen river cruise ships. WAIT LIST ONLY

    Register Now
  • 20-22May
    Travel Advisor Conference 2025

    The only industry event focused on the skills and insights you need to grow your travel business.

    Register Now
  • 23-27August
    Caribbean Showcase 2025

    Experience all things Caribbean with ASTA in Ocho Rios, Jamaica.

    Register Now
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Our Supportive

Proud Partners

We are grateful to our most supportive partners, ASTA Proud Partners. Recognizing how important travel advisors are to their success, these companies invest their time and resources to support ASTA’s mission and ensure a healthy and robust travel agency distribution channel.

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American Society of Travel Advisors

123 N Pitt St, Ste 400, Alexandria, VA 22314 U.S.A.
800.ASK.ASTA

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