Zane Kerby, President and CEO of the American Society of Travel Advisors (ASTA), issues the following statement in response to the recent news that American Airlines will adjust course on AAdvantage and NDC implementation:
“I’m grateful for American Airlines’ renewed recognition of the essential role that travel advisors play in facilitating air travel for our shared customers. I want to extend my thanks to American Airlines CEO Robert Isom for acknowledging its previous approach was flawed. Reversing the decision to withhold AAdvantage points and miles for agency bookings is a testament to the firm position that travel agencies hold in the airline distribution channel.
"My gratitude for the ASTA Board of Directors has never been stronger. Because of their commitment to our efforts, we were able to activate thousands of travel advisors and their customers in an unprecedented grassroots effort. Thank you to everyone who stood behind us.
“I look forward to working with American Airlines on a responsible implementation of its NDC program which includes its valuable partners in the travel advisor community.”