Alexandria, V.A., November 4, 2024 — The American Society of Travel Advisors (ASTA) is launching its inaugural River Cruise Week, taking place virtually from November 18-22, 2024. Designed to immerse travel advisors in the world of river cruising, this comprehensive event features seven leading river cruise lines and promises to deliver exclusive insights into itineraries, ships, and key selling points, all from the convenience of advisors’ homes and offices
Over the course of five days, attendees will engage in live educational sessions, each followed by interactive Q&As with river cruise experts. Whether attendees are new to river cruising or seasoned professionals, River Cruise Week is a unique opportunity to deepen their product knowledge of several brands at once and equip travel advisors with the resources they need to grow their business.
"We're thrilled to launch this brand-new event," said Zane Kerby, ASTA President & CEO. "River cruising continues to capture the interest of travelers, and we're excited to offer our members direct access to top brands that they can access from anywhere in the world with an internet connection. This event stands apart from our in-person River Cruise Expo, featuring new brands and different ships. Even if advisors are already registered for next year's Expo in Vienna, we encourage them to join River Cruise Week for an even deeper dive into this thriving niche in the travel market.”
River Cruise Week Schedule
Monday, November 18th:
ASTA - General Session: 10:00 AM - 11:00 AM EST
Globus family of brands (Avalon Waterways): 2:00 PM - 3:00 PM EST
Tuesday, November 19th:
Van Loon Cruises: 10:00 AM - 11:00 AM EST
Riverside Luxury Cruises: 2:00 PM - 3:00 PM EST
Wednesday, November 20th:
ASTA - Panel Discussion: 10:00 AM - 11:00 AM EST
AMADEUS River Cruises: 2:00 PM - 3:00 PM EST
Thursday, November 21st:
Viking Cruises: 10:00 AM - 11:00 AM EST
AmaWaterways: 2:00 PM - 3:00 PM EST
Friday, November 22nd:
Riviera River Cruises: 10:00 AM - 11:00 AM EST
ASTA - Fireside Chat: 2:00 PM - 3:00 PM EST
Participating river cruise lines include AMADEUS River Cruises, AmaWaterways, Globus family of brands (Avalon Waterways), Riverside Luxury Cruises, Riviera River Cruises, Van Loon Cruises and Viking Cruises.
Registration for River Cruise Week is now open, and advisors are encouraged to secure their spot here.
