Coordinating transportation, accommodations, payments, and schedules for a large group can feel like a juggling act.
Solution:
- Delegate responsibilities: Encourage a group leader or key point of contact within the group to help with decisions and communication, simplifying the process.
Challenge 2: Selecting the Right Itinerary
Groups often include travelers with varying interests, ages, and activity levels, making itinerary planning tricky.
Solution:
- Focus on itineraries with flexible options. For example, include a mix of guided excursions and free time so travelers can personalize their experience.
- Leverage your destination knowledge to recommend destinations or activities that work well for groups, like multi-generational trips.
Challenge 3: Marketing and Attracting Groups
Finding groups to book with can be challenging if you’re unsure where to start.
Solution:
- Tap into your existing client base: Reach out to past clients who might have an interest in group travel, such as families, organizations, or community groups.
- Host informational sessions or travel nights: These events are a great way to spark interest and answer common questions about group travel.
- Offer group-specific promotions: Highlight perks like group discounts or complimentary trips for group leaders to attract interest.
Focus on Relationships, Not Just Logistics
Group travel is about more than getting people from Point A to Point B. It’s an opportunity to build long-term relationships with clients who trust you to handle their travel. When you deliver exceptional group experiences, you’re not just booking one trip—you’re earning their loyalty for the future. Not only that, but it allows you to build relationships with the Tour & Cruise operators that you’re partnering with to organize your group.
Pro Tip: Tech and Tools Make Group Bookings Easy
Technology plays a crucial role in simplifying group bookings. At the Globus family of brands, we leverage advanced tools and systems designed to make the entire process easier—from booking and communication to managing logistics. These tech solutions help Advisors save time, reduce errors, and ensure that group bookings are handled efficiently. By using these tools, Advisors can access real-time information, streamline communication with suppliers and clients, and track all aspects of group travel from start to finish. This technology-driven approach allows Advisors to focus on building relationships and creating exceptional experiences rather than getting bogged down in administrative tasks.
There For You Every Step of the Way
With that being said, even after all these tips and all these tools, you still may need some help along the way. With the Globus family of brands, Advisors benefit from having an Assigned Group Travel Specialist who works with you from the moment the booking is made until the tour departs. They’re there for you to overcome any obstacles that may come up, and have the expertise of being 100% dedicated to booking groups.
For Those Who Want to Take It Further
Looking for even more ways to make group travel seamless? Our Groups Guide offers a deeper dive into tips, strategies, and practical tools to help you streamline the process and maximize profitability. It’s a resource designed to support you, no matter where you are in your group travel journey.
Get your Group To Go Guide today.
