About

In short, I am a full time advocate for travel to the State of Israel. I am passionate about my personal relationships with the travel trade, potential investors in Israeli tourism infrastructure and of course community leaders of nearly every imaginable background. I also pride myself on delivering prompt, high quality pro-tourism solutions, while finding the humor in even the most trying of times. In my many years in New York (over a decade), I have thrived in a diversity of roles. I began with start-ups then on to small businesses, continuing to established industry actors and then on to represent a luxury hotel thousands of miles away. In nearly every role, I worked in what I consider grassroots, people to people diplomacy - also known as global tourism, and in my case, specifically Israeli tourism. For the last few years I have been proud to say that I do this in an official capacity for the Ministry of Tourism of the State of Israel, striving to maximize the number of outbound tourists from the Northeast Region of the United States and to promote investment in Israel's hospitality infrastructure. I do so because consider tourism to be by far the most effective, honest way to spread love, support and passion for this most special destination. Any who have visited know that Israel is a place that speaks for herself and as such, one that should be heard by all.