About

Yakub is Founder and CEO at Rafiki Safaris. With a background in accounting and 15 years of experience across the agriculture, logistics, and audit sectors, Yakub’s journey is driven by a love for travel and discovery. At Rafiki Safaris, he takes a hands-on role, guiding the planning, marketing, and operational aspects of the business to offer exceptional wildlife and cultural adventures. Outside of work, he continues to explore East Africa’s hidden gems, sharing his adventures and insights on www.holidaymakerug.com.